Uniqueness has always been at the heart of the brand – in the products and in their presentation. Packaging has never been merely protection, but a true part of the experience.
That’s why the brand has turned to the worlds of art and graphic design, recognizing in them the same drive to express oneself with authenticity and style.
Each collaboration follows this vision: giving artists the freedom to merge their creative identity with that of the brand. The result? Original packaging that’s meant to be preserved and collected, not just used.

The design of this packaging was created in an exclusive collaboration for CHARLIE MAX by the artist GIACOMO BAGNARA (Verona, 1987).
His work explores different perspectives of everyday life, challenging his own perceptions through a bright, bold and buoyant style that always exudes playful energy.