OUR ROOTS

Milan, 2014. Charlie max is a brand with a strong personality and identity, made for people who love to give free expression to their way of being, who want to stand out from the crowd and not conform to the normal run of things.

The spirit of Charlie max is just that, the same as the people who wear the brand. To feel free to experiment and innovate, not to follow a path already marked out, but to chart your own.

Hence the will to take chances and strongly believe in your own values and identity, in a concept of experimentation and contemporaneity.

OUR ROOTS

Milan, 2014. Charlie max is a brand with a strong personality and identity, made for people who love to give free expression to their way of being, who want to stand out from the crowd and not conform to the normal run of things.

The spirit of Charlie max is just that, the same as the people who wear the brand. To feel free to experiment and innovate, not to follow a path already marked out, but to chart your own.

Hence the will to take chances and strongly believe in your own values and identity, in a concept of experimentation and contemporaneity.

DESIGN, STYLE
AND DETAILS

One of Charlie max’s top priorities are the design, the quality and the attention to details, thanks to the high technical content and skilful workmanship present in each product.

In a painstaking way, the materials are selected and every single detail is studied and worked on, starting from the original design through to the finished product.

Each new product idea, which sees the light in our design department, is transformed into a finished product through the careful selection of materials and their quality, through a complex production cycle, which in the case of some models can reach as many as 52 distinct production process steps.

DESIGN AND ITALIAN CRAFTSMANSHIP

One of Charlie max’s top priorities is quality and craftsmanship, thanks to the high technical content and skilful workmanship present in each product.
In a painstaking way, the materials are selected and every single detail is worked on, starting from the original design through to the finished product.

Each new product idea, which sees the light in our design department, is transformed into a finished product through the careful selection and control of materials and their quality, through the teamwork of Italian craftsmen regarding workmanship and details and through a complex production cycle, which in the case of some models can reach as many as 52 distinct production process steps.

The top quality standard of each single product is achieved by means of the skill and know-how typical of
Italian craftsmanship.

ARTISTIC SOUL

The bond which exists between Charlie max and the world of art is deep. Art represents the expression of a person at his or her best, just as our products reflect the character of the wearer.

Hence, for the second time running, our careful attention to packaging was placed in the hands of a Milanese artist. The first had been the well-known monkey painter Simone Fugazzotto (Milan 1983) in 2018, while the second, in 2020, was the emerging artist Stefano Perrone (Monza 1985). Perrone’s work
investigates the relationship between man and society, with strong focus on the human figure and its movement in space. For Charlie max, this project represents a way of expressing the company’s artistic soul and, at the same time, of supporting a world we consider a human heritage, giving each customer a work of art, in limited edition and made by a well-known artist, to keep and exhibit.

ARTISTIC SOUL

The bond which exists between Charlie max and the world of art is deep. Art represents the expression of a person at his or her best, just as our products reflect the character of the wearer.

Hence, for the second time running, our careful attention to packaging was placed in the hands of a Milanese artist. The first had been the well-known monkey painter Simone Fugazzotto (Milan 1983) in 2018, while the second, in 2020, was the emerging artist Stefano Perrone (Monza 1985). Perrone’s work
investigates the relationship between man and society, with strong focus on the human figure and its movement in space. For Charlie max, this project represents a way of expressing the company’s artistic soul and, at the same time, of supporting a world we consider a human heritage, giving each customer a work of art, in limited edition and made by a well-known artist, to keep and exhibit.