Simone Fugazzato for Charlie Max
Charlie Max’s aim for 2018 is to link his image to the world of art and support it by collaborating with budding artists. This project will continue year by year through an accurate creative scouting.
2018
For the first year we ended up choosing Simone Fugazzotto, a Milanese artist like Charlie Max, who has already a pretty good name and is considered one of the most important contemporary artists on the rise in the Italian art scene. The idea of the brand was to involve the artist in the realisation of his own packaging so as to offer the customer a unique, designer piece to be collected.
The monkey
Simone uses the metaphor of the monkey as a reflection and mockery of human behaviour within different social dynamics. The artist has shown his interest in this collaboration, since the underlying reasons for the choice of a pair of glasses perfectly combine with his artistic project. There are many reasons why a person chooses a pair of glasses, in particular sunglasses. Apart from the standard UV protection, you can choose a simpler model to hide from the outside world or a very eccentric one, which, by catching eye of others, puts you in the spotlight.
Gallery
Biography of Simone Fugazzato
Simone Fugazzato was born in Milan in 1983. After finishing university, he gained international experience and he now regularly exhibits his works in New York, Paris and Milan.
Despite his academic background, Fugazzotto detaches himself from classical art and looks for new expressive techniques by combining texture and concepts, canvas and concrete.
A child with a deep passion for drawing and a teenager with a love for art history, he became a painter at the Accademia. Thanks to his endless imagination and artistic talent, he has been trying to find his way, to make his voice heard: a voice, which is not necessarily anchored within the academic world, but is expressed through painting. His brush stroke becomes intense and substantial like a scratch; the canvas is an integral part of his work, which blends colours and jute. He then moves to acrylic glass and concrete, which derives from his need for change: his curious mind is in constant turmoil, always looking for novelty. His paintings show sophisticated human beings and various situations, which go well with the image of the monkey: this is a starting point for what we should get back to being, in harmony and coexistence with nature, a model of simplicity and integrity.